YIĞIM Payment Services Continues Its Partnership with Shahin Novrasli Festival

Baku, 3 July 2026

The Shahin Novrasli Festival kicks off today in Baku. Bringing together music and diverse cultures, the festival presents audiences with a rich programme covering classical music, jazz, mugham, flamenco, tango and other genres.

The partnership between YIĞIM Payment Services and Shahin Novrasli Festival is now in its second year. As part of this collaboration, festival tickets are sold through the birbilet.az platform, while payments on the platform are processed through YIĞIM.

A press conference was held one day before the festival, bringing together YIĞIM Director Vugar Jafarov, festival founder and renowned musician Shahin Novrasli, representatives of foreign diplomatic missions, and artists who will perform at the festival. During the event, speakers discussed the festival programme, its cultural significance, as well as the organisation of ticket purchasing and payment processes for audiences.

Vugar Jafarov noted that the company attaches great importance to supporting projects that create value for society:

“Our partnership with Shahin Novrasli Festival is very important for us. This project contributes to music, art and the cultural life of our country. As YIĞIM, we are pleased to support such events by helping make the ticket purchasing and payment process more convenient and secure for audiences.”

Festival founder Shahin Novrasli stated that the festival’s main goal is to bring music to a wider audience and unite different cultures:

“For us, the festival is not just a series of concerts. It is a project that enriches people’s musical taste, brings art closer to audiences and connects different cultures. Our partnership with YIĞIM means convenience and trust for us.”

Other members of the YIĞIM team also attended the press conference. Madina Amiraslanova, Head of Operations at YIĞIM, spoke about the importance of a convenient and secure payment experience. She noted that a simple and stable payment process has a positive impact on the overall festival experience for audiences.

Aziz Mammadov, Product Owner at YIĞIM, discussed the purchasing experience created through the birbilet.az platform. According to him, the main objective is to ensure that users can easily select their tickets, complete the purchase process smoothly and begin their festival experience without difficulties.

YIĞIM Payment Services plans to continue collaborating with art and cultural projects in the future. The company believes that such initiatives contribute to the country’s cultural life and strengthen Azerbaijan’s international cultural image.

lmage source: Azertaj